Software

The whole use of the editing suite was a complete mystery to me as I joined the school this year so when I found out it was an upgraded version and not many people really knew what they were doing I was a little less worried. The adobe software that the school has now makes it very easy to film and edit on little to no budget at all. Although we had no budget we still tried to make our film look as proffesional as possible, which was made much easier by the software we actually used. It was especially helpful as we put our soundtrack over dialect and tried to lower the volume of the diegetic sound because it was so simple to do and quite self explanatory.
In this media campaign we will also be using Photoshop which is good because I have this at home and I actually know how to use it to its full extent.

Paranormal Activity Trailer

I have chosen to analyse this film, knowing that it is not in the same genre but just so I can explain how is going to be different but may still be using some of the same connotations as this teaser trailer. This trailer inparticular is in the horror genre, it is a very low budget film (similar to Adulthood and Shank) but is very effecient into making the audience believe they saw things that they actually haven't. The lighting is one of the things that may be similar to our film trailer and this film trailer because in this paranormal activity trailer the darking is mainly very dark, which is similar to our trailer, but when light is needed it switches very abruptly, which is also similar to our trailer. One main difference between our trailer and paranormal activity is that they rely on diegetic sounds to frighten the audience whereas in our trailer we have dialect, a soundtrack and diegetic sound.

http://www.youtube.com/watch?v=F_UxLEqd074

Lighting

We used no artificial lighting in our teaser trailer. Although when we were filming outside we were very careful about where we placed individual characters, for example I was always placed in a more open area that was well lit so as to show my characters innocence and also to show how isolated he is. Rafid's character especially was left in the dark constantly because he still has that mysterious edge to him. He is the character that I think the target audience will be most intrested in because his true colours haven't really come out in the teaser trailer. Almost every shot Rafid is in his hood is up or he is down an unlit alleyway, this is the effect we were looking for because the less of someones face you see the less you think you know them, and with Rafid's character especially that is what we are going for.

Questionnaire

We asked 20 random people of different ages to take part in this questionare. I sent it over facebook making it easier for them to send me the results. This is the audience feedback we recieved:
1) What aspect of a teaser trailer excites you the most?
a) The producers and directors
b) The setting
c) The actors
d) The narrative
The highest scoring answer was c) therefor we shall include credits in our teaser trailer giving the name of the actors as it seems to have a persuasive effect on the viewer.
2) What would you rather see evidence of along with a crime drama?
a) Romantic clips
b) Elements of humour and comedy
c) Neither I would prefer it kept to its main genre
The highest scoring answer was c) so we shall keep the majority of scenes to violence and tension.
3) Which genre of music do you think would best suit our a film along the urban football hooligan narrative?
a) Hip Hop
b) Grime
c) Punk Rock
d) Drum n Bass
The highest scoring answer was b). This is probably because our film is obviously english and so an english genre of music would adequately suit this.
4) In a teaser trailer do you prefer to be shown
a) Hardly any information on the film keeping you in the dark
b) A selective release of information on the film keeping you guessing
c) Lots of information leaving relatively little to the imagination
The highest scoring answer was b) This was unsuprising and means we shall have to take great care in how much of the plot we expose and at the

Shank Trailer Analysis

I have chosen to analyse this teaser trailer because it has the same target audience that we are trying to achieve. In this trailer also uses media convergance to full effect by adding music of the grime genre between shots with dialect in them. This directly personalises some characters in the trailer and adds emotion to a shot that could very easily by emotionless. The trailer begins with a famous grime track, this automatically catches the attention of the target audience and makes them feel like it will be their type of film. The introduction of the main characters in this teaser trailer is unlike most other trailers from this genre, the main characters are introduced off the back foot and so it shows that the whole film is going to be them fighting to stay alive, which is what the target audience want to see, so this makes it a very effective technique. The pace throughout the trailer is very quick and this is something we want for our teaser trailer, we want plenty of short fast clips because that way it does look more proffesional. Also the final shot in this trailer is one of our most important shots that we are trying to replicate. This is because punching the screen while in the process of a fade out does look very effective and if we do it to a high standard it could look very proffesional.

http://www.youtube.com/watch?v=ZRE9Zzu655s

Kidulthood Trailer

This film trailer is very good because it dives straight into the drugs and violence culture from the very moment it begins, the dialect that is used in the trailer is always very short but at the same time extremely powerful. The soundtrack goes very well with the shots that the production company chose for the trailer. The use of shots also is quite unique to this film trailer, there is a zoom to 'Sam's' eyes which shows an insight into what must be going on in his head and also shows how confused he actually is about the situation he is in. The fade outs also blend in very well into the overall trailer. Another unique point about this film trailer is that it uses sound, dialect and soundtrack in convergence, not many other film trailers that I have seen have done this but it seems to attract the target audience more so than any other film that contains as much violent as this. The trailer also accurately personalises the main character 'Trife' by giving an insight into his every day life.

http://www.youtube.com/watch?v=8vliupa-zi8

Casting

For our teaser trailer we did start by asking a group of friends to help us, but we eventually worked out that we were never all going to be free at the same time, so we auditioned a few sixth formers who take Drama and now we have a large group who we can actually all get together at one time. There are three main characters, myself, Alex Cox and Rafid but on top of us there are another 7 or 8 boys who we needed for a long shot of them walking down the road towards us for our opening sequence. This amount of people makes the story line more believable because it makes it look like there is an actual gang of people who are all part of the postcode wars and perhaps suggests some rivalry and added violence which would appeal to the target audience.