Final Post

We have all learnt a lot from this project, and now we have all completely finished our blog posts, this will be the final blog post. We had one or two injuries on the job, during filming one of the props (the knife) actually cut into Alex Cox's hand, and also during one of the fight scenes my left shoulder was bruised quite badly, apart from these two minor injuries the filming went very smoothly along with the whole project.

Overall Evaluation

I personally believe that Matthew Harrop, Alex Cox and I came out of this project having a very good idea of media campaigns and how if we may make a film how we would advertise that fact. There are many thing we learnt during this project and there are also many aspects of the filming and editing etc that we now know that we could have done better in, for example some of the shot transistions were flawed and now if w went back and restarted editing im sure we would do a better job. As a group we did start filming quite late because the pre-planning was a very important stage for us, so when we actually came to filming the trailer we were very organised and did it all very quickly. I personally believe we could have done a better job on parts of the editing but hopefully we have done a good enough job for us to get a good set of marks.

USP

Our unique selling point is the fact that we are not trying to glorify gang violence, quite the opposite. We are merely showing an insight into someone that has been born into that kind of violence and has either got to follow that path or break free, which in modern day society is very difficult to do without something happening to you. All other violent film trailers that I have analysed have glorified violence in a way, and that does hit a wide target audience but many people think about how fake it is and how it would never happen, even though we here stories about things happening like that in every day life. The target audience that we have gone for are those who like violence along with those who may still like it but think that many films like this are too fake for them too watch.

Front Cover Evaluation

We decided to make the front cover packed with all types of different information that the target audience would like to read about, we also chose to have a picture with all three actors (Rafid, Alex Cox and I) with the cameraman Matthew Harrop. The picture was taken with graphitee behind us because we wanted to look like we were in quite an urban place, like most of our film. We have also tried to make it look like exclusive interviews with each of the actors in the top right. We also thought we would mention injuries throughout the film because we did actually have several, so a little bit of the truth was told in the magazine front cover. After analysing all these different front covers we decided it would be best if we packed it with as much information as we could with it still looking proffesional because we didnt think that we would get the same proffessional feel if we went for the minimalist approach.

Teaser Front Cover

Front Cover Analysis - 6

There are several good points to this magazine front cover, firstly the 'EMPIRE' title is in flames, the target audience will think that this looks quite cool and thus find it more appealing. The colours of this magazine front cover also go together very well. Obviously 'Hell Boy' is the main of this particular magazine front cover, but these 'Hellboy' films are very well known so when they come up on the front cover they already have a wide target audience.

Front Cover Analysis - 5

This front cover is also quite effective, the bright glow coming from the picture does attract your attention straight to the middle of the front cover. The exclusives are all very clear which is good because the target audiences see them and automatically get interested. The fact that 'EMPIRE' has an electric font maybe trying to say that the magazine is going to be full of action - a very energetic issue. The background and the main picture are completely different colours which actually works for this because it makes the 'Iron man' stand out more than he would otherwise.