Wednesday, 14 April 2010

Shank Trailer Analysis


I have chosen to analyse this teaser trailer because it has the same target audience that we are trying to achieve. In this trailer also uses media convergance to full effect by adding music of the grime genre between shots with dialect in them. This directly personalises some characters in the trailer and adds emotion to a shot that could very easily by emotionless. The trailer begins with a famous grime track, this automatically catches the attention of the target audience and makes them feel like it will be their type of film. The introduction of the main characters in this teaser trailer is unlike most other trailers from this genre, the main characters are introduced off the back foot and so it shows that the whole film is going to be them fighting to stay alive, which is what the target audience want to see, so this makes it a very effective technique. The pace throughout the trailer is very quick and this is something we want for our teaser trailer, we want plenty of short fast clips because that way it does look more proffesional. Also the final shot in this trailer is one of our most important shots that we are trying to replicate. This is because punching the screen while in the process of a fade out does look very effective and if we do it to a high standard it could look very proffesional.

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