The Football Factory trailer is something we need to analyse because we are sticking to that target audience (while trying to expand into a new consumer market). The difference is between our trailer and the football factory trailer is that they rely heavily on show alcohol and thus showing the hooligans while they are drunk. We are trying to get the more intimidating image into our audiences head that the people in our film do not need alcohol to do the things they do, not even drugs. The reasons I think the Football Factory and our film could be similar is that they are both terrotrial, for example if a gang of football holigans is on someone elses territory there will be a fight, and its similar for postcode wars, but it can literally just be anyone walking through that area. Football Factory does have a bigger story behind it than drinking and fighting but so does our production and it is a very similar idea, just apart from the fact that Football Factories glorifies violence whereas our trailer is trying to put it down.http://www.youtube.com/watch?v=kz6GbvWD_NI
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