USP

Our unique selling point is the fact that we are not trying to glorify gang violence, quite the opposite. We are merely showing an insight into someone that has been born into that kind of violence and has either got to follow that path or break free, which in modern day society is very difficult to do without something happening to you. All other violent film trailers that I have analysed have glorified violence in a way, and that does hit a wide target audience but many people think about how fake it is and how it would never happen, even though we here stories about things happening like that in every day life. The target audience that we have gone for are those who like violence along with those who may still like it but think that many films like this are too fake for them too watch.