Location Analysis

We have decided upon three different locations to film our Media A2 coursework, we wanted the areas of filming to look as urban as possible thus appealing to our target audience even more. One of the main areas that we filmed in was the Glebe Road Estate in Leatherhead, this gave off the impression that we were in one of the more dangerous areas of London, and as the film was targeted towards people that were interested in postcode wars and crime in London we thought the Estate was one of the best places to film in that was accessible to us. Another location that we decided would be best for the film was the basketball court directly adjacent to Leatherhead Park; this will be used in a critical part of the teaser trailer which really should catch the audiences attention. It is a good area for us to film because that basketball court is covered in professionally done graphite and does look very urban with very little greenery in the surrounding area. The final location that we chose to use in the teaser trailer is Rafid Valenciano’s (one of the main actors) bedroom; this is mainly because it was very accessible for us and it could very easily be located anywhere in London which is what we are trying to target in our teaser trailer.

Soundtrack

For our teaser trailer we want to have a soundtrack running in the background throughout most of the trailer. For this we have to look for the perfect track and when we find it we have to make sure its not copyrighted. Obviously if it is we can't use it due to legal reasons, we are looking for a track that build up tension throughout the track and when the beat drops we want it to be when my character has just been found and he is about to get attacked... We want the track to be in the grime or drum and bass genre because this is the music that will most appeal to our target audience.

Costumes

My character is the character who we are trying to convey as not being as 'Street' as the other characters in the teaser trailer, we are trying to get across to the audience that my character in the teaser trailer was brought up from a middle/upper class background, and the costume we used was an Abercrombie and Fitch hoodie, Abercrombie and Fitch jeans, and Bench t-shirt:

Alex Cox's character is supposed to be perceived as the youth that is the most aggresive from the area. We wanted to dress him to look as intimidatng as possible so we decided upon dark jeans and a white hoodie and a black bomber jacket that he would wear over the hoodie. I think we captured his character quite successfully these was some of the clothing he wore:

Finally Rafid's character in the teaser trailer is also to be seen as threatening, we did not want to put him in the same clothes as alex's character so we went for what seems even more threatening. We used a scarf and tied it round his face so he seemed like he has to conceal his identity from CCTV and police etc. On top of this he was wearing dark clothing, so a brown hoodie and dark jeans, he looked like he was quite mysterious, and perhaps even more dangerous then Alex's character, yet less aggressive.

Main Theme of Trailer

The main theme of the trailer is about postcode wars in and around the areas of London, our trailer will have the violence that films such as Shank, Rise of the Footsoldier and Adulthood all have in them, but ours is differentiated because it has a twist all of the films that I have just mentioned all glamorise the acts of violence, whereas our teaser trailer will be doing quite the opposite. We intend to have many short, fast shots of me getting attacked and it will show how hostile some of the characters in the area actually are, it will also show you the fight that they live with every day of always trying to be the best and not letting anyone in from the outside because they are almost territorial in a way.

Equipment

The equipment that we are using to film with is quite advanced, Matt and Alex has used a less advanced camera last year when filming their AS coursework. This year we are trying to add some quite advanced shots into our filming, one of these being the 360 degree shot which could only really look any good if we use a modern camera that has very good quality to it. We have also used an external microphone for voiceovers and whilst filming because it is easier to adjust the amount of diegetic sound that the audience can hear, this is because we often film in areas close to a road or railway, meaning excess sound comes from these sources.

Inspiration for our Teaser Trailer

There are many film trailers that Matt, Alex and I watched together and decided that we want our trailer to mirror these trailers to a certain extent. The target audience that trailers such as Rise of the Footsoldiers, Shank and Adulthood appeal to is the same audience that we are trying to appeal to with our trailer. We understand the media campaigns that each one of these films followed to create a successful film and we are hoping to do something similar to these campaigns. Although we may be representing the streets of London in a different way to these films, this is so that we do not enter the niche market that certain films have, for example Football Factory, we want to expand our audience as best we can. We do think that following the same type of media campaign as these films will enable us to appeal to our target audience more so than changing the media campaign completely.

Planning for Trailer

We have decided that in our teaser trailer we are going to have a lot of fast, action packed shots that will help appeal to our target audience, but at the same time there will be a couple of longer ones so it can help get across the message of what we want to portray in our teaser trailer. The first few shots are going to be relatively slow and will fade out to a black screen whilst we play the voiceovers. Straight after the voiceovers we intend to increase the volume of the soundtrack and make the shots more lively then before, more violent and more interesting. This is a common method throughout many real movie trailers and I will show you this later in the blog when I analyse some teaser trailers. Obviously we want to leave a lasting impression on the audiences memories so we decided the last shot of the teaser trailer will definitely be the most memorable, the lead character (Alex Cox) will end the trailer by punching the camera. This will most definitely leave a very good impression on the target audience.